Digital Marketing Services
Digital Marketing is about making your online presence for yourself or your business more accessible to customers/employers. The great thing about Digital Marketing is that it can be as cheap or as expensive as you want it to be. How do people find your website or blog?
Digital Marketing Support services include:-
Pay Per Click (PPC) campaigns
PPC campaigns are hugely popular with businesses as they allow the advertiser to choose their own budget for advertising and they can see exactly how effective their campaign is. You can set up PPC campaigns in websites such as - Google, Yahoo, Bing, Facebook etc
Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO is increasing the the chances of your website being near the top of organic (free) search engine results when people are searching for the service that you provide. It involves making sure the right keywords are on your website, having great, relative content and building up links with good/relevant websites. Not only is it vital that your website is as optimised as it can be, but SEO is something that needs to be continually worked on to maintain good rankings in search engine results.
How are your competitors advertising on the web? where are they ranking in search engine results? What keywords are they using to attract customers? These are questions that you should constantly be asking yourself and researching on a regular basis
Social Networking Management and Campaigns
In the business world, just having a website is not all you need. Being able to update customers about new services/products automically and within seconds is important and counts towards a good user experience for your customers. Having your business on sites such as Facebook, Twitter, LinkedIn etc means that you have way to tell your customers about exiting new products/services or promotions you are running without having to wait for them to visit your website.
As a business you also need to constantly monitor social networking sites to see what customers are saying about you so you can respond quickly and professionally to any comments, good or bad.
Creating and managing HTML Email Marketing Campaigns
So, your building up your customer database and you want to be able to contact customers regulary to remind them that your business is there for them when they need it. HTML emails are emails that are visually more pleasing for the recipients as you can use colours and graphics and allow you to extend your brand image.
You can only track open rates with HTML emails and being able to track your results from HTML email campaigns is vital for your marketing stratagies.
I can create your HTML emails, set up and manage your campaigns and report back to you detailing how effective your campaign has been with open rates and when they opened, click rates and what they clicked and when they went back to your email for more, bounced emails and whether there were any unsubscribers.
Blogs are brilliant for building up your web presence and also providing customers with free, helpful information.
For more information on these or any other services please contact me.